NEW YORK, NEW YORK (February 2009) - Iconic French beach retreat Deauville and its chic, sunny style serves as inspiration for designer Corinne McCormack's newest eyewear collection. The legendary resort's boldly striped awnings and beach umbrellas have been shorthand for understated summer elegance for over a century. Taking those classic stripes as a starting point, McCormack's latest frames feature solid colored faces with temples in whimsical, multicolored stripes. Choose from three tones that capture breezy, offhand sophistication: red (with an array of stripes from deep russet to fiery scarlet), blue (featuring a spectrum of beachy hues from deep azure to delicate sky blue) or graphic, timeless black and white. With the Deauville collection, Corinne McCormack's collection of utterly affordable reading glasses endows functional accessories with a playful, fashion conscious flourish.

Priced at only $52, Corinne McCormack's Deauville collection puts designer style within reach of every budget, and the ophthalmic quality frames can accommodate substitution lenses so that they may be worn as prescription glasses too. Available in stores beginning February 2009, the collection brings the perfect flash of lighthearted color and style to any summer wardrobe and features accessories such as eyeglass cases in the three Deauville shades.

The Corinne McCormack Collection includes eyewear, optic necklaces (replacing eyeglass chains of the past), EyeRings (a patented Corinne McCormack design to add even greater style to eye chains) and eyeglass cases. Corinne McCormack is sold at better department stores and optical stores including Bloomingdale's, Lenscrafters, Lord & Taylor and www.eye-bar.com.

For samples or additional information,
please call 212-868-7919.